The origin of the cocktail Boulevard is not clearly documented. However, it is believed to have been created in the early 20th century. The cocktail is often associated with The Boulevardier, a Parisian magazine founded in 1927, which catered to a sophisticated and cosmopolitan audience.
The Boulevard cocktail is a variation of the classic Negroni, which consists of equal parts gin, Campari, and sweet vermouth. In the Boulevard, the gin is replaced with bourbon or rye whiskey, giving it a richer and more complex flavor profile.
Although there is no definitive information on who exactly invented the Boulevard cocktail, it is widely presumed that it was crafted by an American bartender or mixologist who sought to put a twist on the Negroni by incorporating the popular spirits of the time.
Over the years, the Boulevard cocktail has gained popularity and is now enjoyed in various bars and restaurants around the world. Its delightful combination of whiskey, sweet vermouth, and Campari creates a balanced and sophisticated drink that appeals to both whiskey and cocktail enthusiasts.
While the exact origins of the Boulevard cocktail may remain a mystery, its timeless and enduring appeal as a classic cocktail continues to captivate cocktail lovers and mixologists alike.
STIR all ingredients with ice and strain into chilled glass.