Gin & It

Gin & It is a classic cocktail that is sure to please. This simple but delicious concoction is made with gin, Italian vermouth, and a dash of bitters. The gin provides a smooth and slightly sweet flavor, while the Italian vermouth adds a hint of herbal complexity. The dash of bitters adds a subtle spice to the drink, and the result is a balanced and refreshing cocktail. Perfect for any occasion, Gin & It is sure to be a hit with your friends and family. Try it today and enjoy a classic cocktail with a modern twist.

Gin & It

The origin of the cocktail Gin & It is believed to be closely tied to the rise in popularity of vermouth in the late 19th century. Vermouth, a fortified wine flavored with various botanicals and herbs, became a popular choice among cocktail enthusiasts during this time.

Gin, with its distinctive juniper flavor, was already a well-established spirit by the 19th century, making it a perfect pairing with vermouth. The combination of gin and vermouth, along with the addition of other ingredients, eventually gave birth to the cocktail known as Gin & It.

While there isn't a clear consensus on the exact origin of the Gin & It cocktail, it is believed to have emerged around the same time as other classic gin-based cocktails such as the Martini and the Negroni. These cocktails all share a similar structure and often include vermouth as a key ingredient.

Gin & It gained popularity, particularly in the early 20th century and during the Prohibition era when cocktails became a fashionable way to consume alcohol. Its simple yet sophisticated flavor profile, combining the botanicals of gin with the herbaceous notes of vermouth, made it a favorite among cocktail enthusiasts of the time.

Today, the Gin & It remains a classic cocktail enjoyed by many, showcasing the timeless combination of gin and vermouth. Its timeless appeal and versatility make it a go-to choice for both seasoned cocktail enthusiasts and newcomers to the world of mixology.

Difficulty: Beginner



  1. STIR all ingredients with ice and strain into ice-filled glass.


  1. Choose a quality gin: The flavor of the cocktail heavily relies on the quality of the gin used. Opt for a London dry gin or a gin with a well-balanced botanical profile.
  2. Use a sweet vermouth: The combination of gin and sweet vermouth creates the classic flavor profile of a Gin & It cocktail. Choose a high-quality sweet vermouth to enhance the taste.
  3. Consider a good garnish: Garnish your cocktail with a lemon twist or a cherry to add a touch of brightness or sweetness to the drink. It also adds visual appeal.
  4. Measure accurately: To achieve the perfect balance of flavors, make sure to measure the ingredients accurately. Use a jigger or a measuring tool to ensure consistent results.
  5. Stir, don't shake: Unlike certain other cocktails, the Gin & It is traditionally stirred rather than shaken. Stirring gently combines the ingredients without diluting the drink excessively.
  6. Chill your glass: Prior to pouring the cocktail, chill your glassware in the refrigerator or fill it with ice water for a few minutes. A cold glass keeps the drink colder for longer.
  7. Taste before serving: Before presenting the cocktail to guests, take a moment to taste it yourself. Adjust the proportions of ingredients if needed, to ensure the perfect balance for your palate.
  8. Presentation matters: Serve your Gin & It cocktail in a chilled, elegant glass. Consider adding a lemon twist or cherry as a garnish to enhance the visual appeal of the drink.
  9. Enjoy responsibly: Cocktails are meant to be savored and enjoyed in moderation. Remember to drink responsibly and never operate a vehicle after consuming alcoholic beverages.
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